Our services
A distinctive musical identity.
Atmospheres that adapt to different spaces and moments.
Atmospheres that adapt to different spaces and moments.
Music curation is a professional process that combines knowledge, sensitivity and judgement to select and organise music in keeping with a brand’s identity, the venue, the audience and each moment. It is not simply a matter of choosing songs, but of creating a cohesive experience through rhythm, energy and transitions.
Algorithms can help to browse catalogues, identify affinities and speed up searches, but they cannot, on their own, interpret real-world context: the light on a terrace, the pace of service or the atmosphere in a room.
This insight comes from our team, which interprets the needs of the brand and of each space, defines a unique musical identity and, based on this, selects the music and designs each atmosphere according to our curatorial criteria. That is why Curated by humans is not just a brand slogan: it describes the way we work.
A coherent musical approach can help to express and reinforce a brand’s identity. When music is well-suited to the space, the audience and the moment, studies show that it is associated with a more positive assessment of the atmosphere and service, greater satisfaction and a more favourable attitude towards the brand. It can also influence mood, the perception of time and the way people experience the space.
The benefit lies not simply in playing music, but in curating it with purpose. A well-defined musical identity provides continuity across different spaces and moments, avoids disjointed selections and integrates music as a strategic part of the brand experience.
Trust in Music Curator is based on concrete facts. Jordi Carreras heads up the musical direction, bringing over four decades of professional experience and specialising in curation for brands and venues since 2010.
Music Curator is based in Barcelona, a city with a long musical tradition. Its address and contact details are publicly available, and the website provides information about the project’s leaders and some of its team. From there, it carries out projects in various countries.
Creative direction and decisions regarding the programme remain under the direct management of the team. This means that every client knows who is designing their proposal, who is managing the content, and who they can count on at every stage.
A playlist brings together songs. Music Curator’s exclusive music channel is a continuous music programming service, created and managed for a single brand. The music is organised into blocks with smooth transitions and no silence between tracks, distributed across time slots according to the time of day, the audience and the pace of each venue. Within each time slot, the blocks are played in random order and the playlist is refreshed every 30 days.
Each channel is created exclusively for a brand and is not shared with other clients. It can play simultaneously across your various locations and operates via a unique, permanent link. The content cannot be downloaded, selected or modified by the user: the client simply starts playback and the Music Curator team takes care of everything else.
Yes. Music Curator operates internationally and creates exclusive musical identities and channels for brands with a presence in different countries. Depending on the project’s requirements, a brand may maintain a common programme across its various locations or have specific proposals for particular venues, times or audiences. In both cases, a consistent musical identity is maintained across the entire brand.
Reproduction in each establishment must comply with the regulations and licences applicable in their country.
These are two different models. When a venue has several different areas, Music Curator defines a common musical identity and can develop specific playlists for each space, depending on its function, its audience and the time of day. In this way, each area takes on its own personality without compromising the brand’s consistency.
In the case of a chain or franchise, the same exclusive music channel can be played simultaneously across all its outlets. In this way, the brand maintains a coordinated and recognisable musical identity and no individual outlet has to select, modify or manage the music on its own.
The Music Curator team directly manages the control panel for each channel . From there, it organises the time slots and music blocks, monitors the broadcast status in real time and updates the entire schedule every 30 days.
By maintaining centralised management, decision-making remains in the hands of the curatorial team and the musical identity does not depend on the selections made by staff at each venue. Customers access the service via a single, permanent link, which remains the same when the programme is updated. Music Curator takes care of everything else.
No. Personal subscriptions to music streaming platforms are intended for private use and do not authorise the public or commercial playback of music in restaurants, hotels, shops or other venues open to the public.
To provide background music for a venue, you should use a service intended for professional use. Music Curator’s exclusive music channels are designed specifically for this type of venue.
Public performance licences are independent of the service and apply to each venue, in accordance with the regulations of the country in which the music is played.
The process begins with an analysis of the brand identity, the characteristics of the venue, its opening hours, its audience and the experience it aims to offer. Based on this information, the curatorial team defines the musical identity, selects the music and creates blocks with smooth transitions. These blocks are grouped by moods and scheduled into time slots according to the time of day, the audience and the rhythm of each venue.
The programme is streamed via an exclusive music channel, which can be accessed via a single, permanent link. Music Curator manages the channel centrally and updates all the content every 30 days without changing the access link.
All you need is a device with internet access, such as a mobile phone, tablet or computer, connected to the venue’s audio system. The channel is streamed via its unique, permanent link, without the need to download any files or install a set-top box or additional player.
Once playback has started, Music Curator manages the content and the playlist.
