The team
at Music Curator

Jordi Carreras is a leading figure in musical curation, artistic work as a DJ and professional DJ training in Spain. His career spans more than four decades dedicated to elevating the role of the DJ, combining artistic sensibility, technical mastery and strategic vision.

He has been recognised both nationally and internationally for his pioneering contribution to the development of the sector, in both the creative and educational spheres.

He was a co-founder and director of the PLASTIC academy, a centre specialising in professional DJ training, where he helped train more than 3,000 DJs throughout his career.

For ten years, he was editor-in-chief of Deejay Magazine, a publication specialising in DJ culture and the DJ’s professional practice. He also created the Deejaymags Awards, which recognise excellence in electronic music in Spain. As an author, he has published three specialist books: "Yo DJ II" (2012), "Yo DJ III" (2016) and "Deejay" (2020).

He was the first Spanish DJ to perform at the Pyramids of Egypt and has played private sets for artists such as U2 and Pearl Jam, as well as providing the warm-up act on three dates of Lionel Richie’s “Say Hello to the Hits” tour in Spain.

He is currently the resident DJ and artistic director of ‘Yo Bailé los 80s’, a festival-style event dedicated to the great dance anthems of that decade. He has also racked up nearly eight million plays on SoundCloud.

Since 2012, he has been in charge of the music programme for the UEFA Champions League Champions Club at FC Barcelona’s stadium, a hospitality area that welcomes guests during matches. This role has also been extended to some of the club’s own VIP lounges.

Today, as founder and CEO of Music Curator, he draws on that experience to design distinctive musical atmospheres for spaces and brands in various countries around the world, creating a sensory experience that brings together emotion, strategy and local culture.

Loreto García is a partner and Strategy Lead at Music Curator. Her approach combines etiquette, experience design and a keen sense of music, underpinned by a core belief: that music is not merely a decorative addition, but a tool capable of expressing identity, creating atmosphere and transforming the way people remember a place.

Trained in Spain and Chile, she is a professional in the fields of protocol and event organisation and holds an International Master’s degree in Event Organisation, Ceremonial and Protocol.

Her career spans more than two decades in institutional, public and private sectors. She has been involved in coordinating official functions, formal receptions and corporate events, utilising protocol and events as tools for representation, strategic communication and building the brand experience.

As Strategy Lead at Music Curator, she drives growth strategy, the development of collaborative models and consistency between the brand, its services and the business. She applies her expertise in protocol and experience design to music curation for restaurants, hotels, events and branded spaces, using music as a strategic and communicative tool to translate purpose, identity and context into coherent, human and memorable musical atmospheres.

For Loreto, a well-designed musical atmosphere does not merely accompany a space: it interprets it, gives it emotional structure and transforms it into a meaningful experience.

A collaborative way of working.

Every project has its own unique context and requires a specific combination of perspectives and expertise. That is why, at Music Curator, we work with trusted professionals from a range of disciplines. Dani Troch, Ana Wolf, Davide Leonardo and Xavi Pinós collaborate with us at different stages of the process, bringing their talent, artistic sensibility and technical expertise to music curation projects, whether for exclusive music channels or live musical experiences.

Where the context requires it, the team and network of collaborators adapt to the needs of each project and can bring in other artistic, strategic or technical experts.

This flexible structure enables us to tackle projects of different types and scales whilst maintaining a consistent approach. We base our work on active listening, dialogue and attention to every detail, in order to create musical atmospheres that are consistent with the identity of each brand, the space and the people who experience them.