At Music Curator, we translate your brand’s personality, values, and positioning into a distinct musical identity. We define the musical characteristics that represent your brand and how they can complement the experience you want to offer.
The result is a confidential strategic report designed to guide music curation. It documents the decisions and the reasoning behind them, giving your team a shared framework for selecting and refreshing the music.
Starting with your brand
We begin by assessing your brand’s visual and verbal identity, values, positioning, and value proposition. We also examine its intended audience, the type of space and service, operating hours, patterns of activity, and the experience the brand aims to create.
We then consider the context in which the music will be heard. The music needs to reflect the brand’s character while responding to how the space is used and the needs of the people who experience it. This analysis forms the basis of our proposal.
Musical decisions with a clear rationale
We define the appropriate genres and subgenres, rhythms and tempos, harmonic relationships, and levels of intensity. We also consider the timbres, textures, and instrumentation that give the brand’s musical identity its character.
We organize these elements around a unifying musical concept and define how the music can vary across areas and moments. We establish which characteristics should remain constant and how to introduce changes in energy smoothly. The identity allows for variety and new music while preserving a consistent character.
A report designed for practical use
The report brings together the project’s concepts, musical criteria, and guidelines for applying them. It explains the relationship between brand strategy and music selection decisions, and sets out how to apply those decisions to the programming.
You can use it to evaluate music proposals, guide the team responsible for selecting music, or coordinate decisions across the locations included in the project. These guidelines help preserve the brand’s identity as the music selection changes.
A consistent musical character across different settings
Each space and each moment calls for an appropriate musical presence. An area intended for conversation may require a different level of energy from one focused on leisure. The audience and pace of activity can also change throughout the day.
We define how these variations relate to the brand’s character. Different spaces can share a musical personality while using different selections suited to what happens in each one. The report provides guidance for applying the identity in these contexts.
Putting the identity into practice
The musical identity report is a confidential strategic document created for your brand. It sets out the criteria that guide musical decisions and support their consistent application across the spaces and moments defined in the project.
Tell us what your brand stands for and the experience you want to offer.
